Co-founded by Doug Quint and Bryan Petroff, BGIC specializes in soft serve ice cream cones, cups, and novelties with a menu of unique and unusual flavors and toppings. The use of gay in the company name refers both to the sexual orientation of co-founders Doug Quint and Bryan Petroff, as well as its older, seldom-used definition, happy. It would just be the big crabby ice cream truck. They were not seeking to be hyper-political with the name; they want their customers to interpret it however they want. Doug Quint was a freelance classical bassoonist , looking for a secondary occupation in the summer off-season. A flautist friend had been operating an ice cream truck of her own and suggested that Quint do the same.
Big Gay Ice Cream shop closes in East Village amid pandemic
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Through it all, Big Gay Ice Cream has never veered from their mission to keep the fun in ice cream. Designed to build brand awareness and drive buzzworthy key messaging, local tastemakers and opinion leaders — everyone from food critics to cultural bloggers to neighborhood associations and institutions, were introduced to Big Gay Ice Cream. Oh yeah, and we gave out tons-o-samples, of course! The truck itself was the centerpiece with cool graphics, ever-changing flavors and a local spin, delivering delicacies and a respite from the summer heat at 22 locations across New York City for a 2-month window. The team generated a stream of PR-friendly content sourced from cultural and community events, in-person sampling activations and other consumer interactions to support ongoing social conversations and digital promotion of Big Gay Ice Cream.
Then the trend became clear: gay and lesbian couples are especially sweet on ice cream. They've opened in Philly and are strategically testing new markets with pop-ups, the duo plans to expand the brand. Next step: Los Angeles!