Coors gay ad

I recall another dark episode from Coors and the 80s. One of the Coors family began funding far-right political causes. I don't recall the details, but it involved company or Coors family bigotry against non-whites and gays they also had labor strife. It was bad enough to precipitate boycotts at just about the moment I started drinking beer. Of course, bigotry is an idiotic business move: you don't want to alienate your customers.
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Coors Targets Gays With New Ad Campaign

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Bud Light |

Peter Hanson Coors born September 20, is an American businessman and politician. Coors was born in Golden, Colorado. He graduated from Phillips Exeter Academy and then from Cornell University from which he received a degree in engineering. Coors has worked all of his life in various positions at his family's firm, the Coors Brewing Company. Let us forge a new deal on aluminum, to the benefit of a hundred million fans of the most American of beverages.
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The Beer and The Boycott

I did it! Please call today … and forward this email to everyone! Dear Saints, We received a post from a conservative Christian news organization concerning a new ad being aired by Anheuser Busch showing two men portraying a homosexual couple drinking beer. Following the ad, a number is shown where they ask those who are supportive of that kind of advertising to call and voice their approval.
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Coors Brewing Co. To many, including some lesbian and gay Coors employees, the community is simply rewarding a company that has cleaned up its act in many ways, becoming a leader in gay-friendly employment practices. But others--including leading experts on the radical right--warn that by buying Coors products queers are helping to finance some of America's most viciously homophobic far right activists. Both are right.
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